Building a Living Online, One Experiment at a Time

After 7 years in commercial development, I’m testing whether you can build a sustainable online business through genuine value rather than social media noise. This isn’t about becoming the next unicorn or raising venture capital—it’s about proving that thoughtful, sustainable entrepreneurship still works for regular people who prefer building things over building audiences.

I’ve saved enough to give myself a proper runway, not because I’m reckless, but because I believe there’s still room for businesses that prioritize solving real problems over generating viral content. The goal isn’t explosive growth; it’s sustainable income doing work that actually matters.

I’m always up for real conversations about development, entrepreneurship, or why most business advice is terrible. No pitches, no LinkedIn automation, no "let’s hop on a quick call to discuss synergies"—just genuine connections with people who are actually building things.

Whether you’re wrestling with a technical challenge, questioning your own career moves, or just want to share war stories about the reality of going solo, I’m here for those conversations. The best insights I’ve gained have come from honest discussions with other developers and entrepreneurs, not from polished case studies or motivational posts.